# Market Challenges

### **Unequal Distribution of Financial Benefits**

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In the entertainment industry, the financial rewards associated with fame are heavily skewed towards celebrities and their management companies. While artists, particularly global phenomena like BTS, garner immense wealth from album sales, concerts, endorsements, and merchandise, the fans who fuel this success see no direct financial return. This creates a significant imbalance, where the driving force behind an artist's fame— the fans— remain unrecognized and unrewarded financially.

### **Fan Contributions are Overlooked**

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Fans invest substantial time, energy, and sometimes money into promoting their favorite artists. They organize streaming parties to boost song rankings, engage in social media campaigns to trend hashtags, vote in various online polls, and purchase multiple versions of albums to ensure high sales. Despite these contributions, there is a lack of a structured system to reward fans for their efforts. This oversight leads to a feeling of under appreciation among fans, who are the backbone of any artist's success.

### **Lack of Tangible Rewards for Fans**

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Current fan engagement activities often yield intangible benefits such as social media recognition or limited-edition merchandise. While these are appreciated, they do not offer the same level of tangible reward that celebrities receive. Fans desire more substantial and meaningful recognition for their contributions, something that goes beyond a simple shout-out on social media or a signed poster.

### **Limited Fan Participation in the Economic Ecosystem**

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The economic ecosystem surrounding a celebrity primarily benefits the artists, record labels, and other industry stakeholders. Fans are excluded from participating in this economic ecosystem despite their critical role. This exclusion not only limits their engagement but also their potential to benefit financially from their support. A more inclusive system would allow fans to share in the economic success they help generate.

### **The Need for Innovation**

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The traditional fan engagement model is outdated and does not fully leverage the capabilities of modern technology. There is a pressing need for innovative solutions that can address these market challenges and create a more balanced and rewarding system for fans. Blockchain technology, with its decentralized and transparent nature, offers a promising avenue for such innovation.
