Introduction

Background

The Rise of Pop Culture and K-pop

Pop culture, encompassing music, fashion, and entertainment, has always been a significant part of global cultural trends. In recent years, K-pop, the genre originating from South Korea, has gained immense popularity worldwide. Among the many K-pop groups, BTS (Bangtan Sonyeondan or Beyond The Scene) stands out as a global phenomenon. Their influence extends beyond music, affecting fashion, social issues, and global fan engagement.